Growth strategy / Field notes

Turn your store audit into a roadmap.

Prioritise the work that earns a place in your next release.

Separate evidence from assumptions

Record the observed issue, affected journey and available data. A slow page or confusing interaction is a finding; its revenue impact needs validation.

Rank impact and effort

Start with issues that block a purchase or affect many customers. Balance expected benefit with development effort and operational risk.

Define success before building

Choose a measurement for each change and record the baseline. Keep related changes small enough to understand their effect.

Review and repeat

Review results after enough relevant traffic has passed through the journey. Keep, revise or retire the change, then update the next cycle of the roadmap.