Experience design / Field notes

A better mobile buying journey starts with the basics.

Check the moments between discovery and checkout before adding another feature.

Start on a real phone

Open a collection, apply a filter, choose a variant and add a product to the cart. Check that controls are readable and reachable without accidental taps.

Answer purchase questions early

Keep delivery information, returns, sizing and product detail close to the buying decision. Use clear labels instead of relying on icons alone.

Reduce checkout distractions

Preserve the shopper’s selected variant and quantity. Make the checkout action easy to identify and check error messages for clarity.

Measure the journey

Compare product views, add-to-carts and checkout starts by device. Use the pattern to select the next experiment, rather than assuming every problem needs a redesign.