Core Web Vitals
Render-blocking scripts, unoptimised images and app bloat that slow LCP, INP and CLS — and the sales they cost.
Shopify · CRO · Core Web Vitals
Conversion work that starts with an audit, not a guess.
Technical audits, Core Web Vitals engineering, checkout friction and trust signals — fixed directly in your Shopify theme and checkout, not handed off as recommendations for someone else to build.
ApproachAudit before we touch anything
FocusCore Web Vitals & checkout friction
DeliveryShipped in short, staged cycles
TeamShopify engineers, not a slide deck
Where CRO usually loses money
Three places we look first.
Most conversion loss on Shopify stores traces back to a small number of causes — we check these before recommending anything speculative.
Friction at checkout
Unclear shipping costs, unnecessary steps, and missing trust signals right where buyers hesitate most.
Product page clarity
Product pages that don't answer the questions a buyer actually has before they add to cart.
How we work
Audit, fix, measure — not a one-off report.
CRO isn't a single project; it's a loop. We run it as one, with visible before/after evidence at each stage.
Audit
Technical, UX and analytics review of the storefront, checkout and Core Web Vitals.
Prioritise
Rank fixes by expected impact vs. effort, agree what ships first.
Ship
Implement fixes directly in the theme and checkout, in short review-ready cycles.
Measure
Track the metrics that mattered in the audit, and feed results into the next cycle.
Shopify case study
Arata: glass-effect UI, CRO and performance as one system.
The Arata Shopify storefront evolution combined glass-effect UI, conversion optimisation, retention mechanics and performance foundations — not treated as separate workstreams.
FAQs
Common Shopify CRO questions.
Straight answers — if your question isn't here, ask us directly.
What does Shopify CRO actually involve?
A technical and UX audit of your storefront and checkout, then a prioritised set of fixes — page speed, Core Web Vitals, product page clarity, cart and checkout friction, trust signals — tested rather than guessed at.
Do you run A/B tests, or just recommend changes?
Both, depending on your traffic. Higher-traffic stores can support statistically meaningful A/B tests; lower-traffic stores are better served by evidence-based changes shipped directly and monitored.
Can you improve our Shopify store's Core Web Vitals?
Yes — auditing render-blocking scripts, image weight, app bloat and theme code, then fixing what's actually slowing down LCP, INP and CLS rather than just reporting the scores.
Will CRO work touch our existing theme and apps?
It can, where the audit shows the theme or an app is the bottleneck. We flag trade-offs before changing anything load-bearing, and work in short, staged cycles.
How is this different from a generic CRO agency?
We're Shopify engineers first, so fixes get implemented directly in the theme and checkout rather than handed off as a slide deck for someone else to build.
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